Phone, do you remember when I said there were 3 secrets?

Well we just covered the first one in the last email. Cold Email. Once you’ve figured out how to get qualified leads on autopilot, you will need secret #2.

Here’s the truth that no entrepreneur wants to hear - Your offer is lame.

It’s okay, so is mine. Most of our offers are just not that sexy.

But us online marketers have a few secret tricks we use to stand out in competitive markets.

Here’s the duck sauce:

1- Loss Leaders: Know why Costco sells $5 Rotisserie chickens? They lose money on these chickens to get customers to walk to the back of their store. If you run a boring PR agency, you can sell a single article at-cost to get the EASY YES. Then selling your backend offer becomes easier.

2- Trojan Horse: Avoid starting with a sales conversation. Instead, enter into a dialog as a partner, a potential buyer, or someone they are interested in talking to. For example, in our PR firm we built a news publication and we use it to approach prospects as a journalist first.

3- Lead Magnets: I’m not talking about PDFs. In the Insiders, we use Reverse Lead Magnets. We open with “Would it be okay to spend 1-2 hours and do X for you?” and we use automated fulfillment to deliver value.

Your offer is the MOST IMPORTANT thing in your business, so you need to get it right. I go DEEP on offers in our Lead Gen Insiders program. When you join, you’ll be able to get 1-1 coaching calls with my team and unlimited group coaching with me to fully dial in your offer.

If you’re interested you can learn more about our Insiders program here.​

Your friend,

-Jay

PS: Want some ideas for lead magnets? Use this Reverse Lead Magnet generator for free. It will actually create your entire lead magnet for you.